Turn one 90-minute session into a month of content.
For B2B founders selling high-ticket offers. One planned, directed remote recording session each month becomes at least 20 publish-ready pieces of video and written content, without you managing an entire media team.
Book a call → 30 minutes, founder to founder. No deck, no pitch.How it works
One session in. A month of content out.
Planned this way, one recording produces content that can get attention and content that builds trust, for the buyers who look you up long before they ever book a call.
We build your content plan
We research what is getting attention, what your buyers are asking, and what makes your point of view different. You never have to figure out what to say.
Payton directs your 90-minute session
Planned rankings, reactions, and deeper conversations, over a remote video call. No studio, no performing. You show up prepared to talk about what you already know extremely well.
You get at least 20 publish-ready pieces
The team edits, writes, and prepares video and written content for the platforms that matter to your business. You review, approve, and publish.
Why a media department
Your buyer decides before they ever talk to you.
Everyone has heard that it takes eight to twelve touchpoints to turn a cold lead into a customer. That part is true. Here is what nobody tells you about where those touchpoints actually happen.
of buying time is spent with sellers
And that is across every competing vendor combined. The rest goes to research, peers, and content you did not control. Your media is how you show up in the other 83 percent.
Gartner, B2B buying researchof the decision is made before contact
Buyers are about seventy percent through their decision before they ever speak to a vendor. It held across industries, price points, and seniority. By the time the call happens, the outcome is largely set.
6sense, study of 900+ B2B buyersWhoever filled the time you were not in the room already won. Your media operation is how that becomes you.
The Institution
Respected, not known. Compared on price. Churns without guilt.
Trusted Authority
Known, and looked up to. Premium prices feel fair. The ask feels natural.
The Stranger
You are noise. Nobody buys, because nobody registers you.
The Friend
Warmth and loyalty. Loves the content, balks at the invoice.
The Oxy Matrix
Named for oxytocin, the trust molecule. Years of research and testing point at one place: people buy at the intersection of authority and intimacy.
Too rigid and you are a brand account. Respected, but not known. Too familiar and you are the friend. Warmth, loyalty, and a wince when the invoice shows up.
What you actually want is to be the trusted voice in your niche. The mentor. The person they already look up to before the conversation starts. Every piece of media we assemble is built to move you toward that corner.
And why more than one platform?
Because the three layers of attention do different jobs, and no single platform covers them all.
Awareness
Short form, ads, PR, search. Seconds of attention. They learn you exist and stay on the list of options.
SecondsAttention
Long form, podcasts, newsletters, your site. Minutes of attention. They start learning from you.
MinutesRetention
Communities, live rooms, events, real conversations. Hours over months. This is where buying decisions actually get made.
HoursShort content buys familiarity. Deep content buys trust.
Proof
Planned shoots, counted output.
One full podcast plus 50 pieces: 34 videos and ads, 16 static graphics.
Roughly 20 vertical videos from four weekly shows, across Reels, Shorts, and TikTok.
More than 400 pieces published in a week, generating 1.5 million views. No media team.
One planned three-hour remote shoot became a full podcast plus 50 additional pieces: 19 podcast clips, 8 reaction clips, 7 ads, and 16 static assets.
Every format was planned before recording, captured in one session, and delivered for the client to publish. The finished podcast was published as well. We report this as production proof; no views or leads were tracked for this engagement.
Four weekly one-hour shows became roughly 20 vertical videos that generated more than 300,000 combined views in one month across Instagram Reels, YouTube Shorts, and TikTok.
The channels were previously dormant. Consistent weekly production reactivated them within a single month.
From inconsistent posting to daily publishing in six weeks, with the team trained to run the system independently.
“We hired Payton because our content was inconsistent and our team was drowning. Six weeks later we were shipping daily, and none of it depended on him being in the room. Instead of selling us hours like a typical consultant, he built us a machine, handed us the keys, and trained our team to run it.”
Tested on ourselves
More than 400 pieces in 7 days, using our digital studio and Media Assembly Method.
Payton ran the same system on himself: more than 400 pieces of content published in seven days, generating 1.5 million views without a media team. The full breakdown, on camera.
The content sprint, explained on camera.
The work
What the pieces actually look like.
The whole operation in one picture. You give us the session. We give you the month.
Live session
One 90-minute session
Run of show planned in advance, directed live from our studio. The empty frame on the call is you. You show up and talk about what you already know.
Awareness
Attention
Paid
Proof
Teaching
Written
Social
Long formAt least 20 publish-ready pieces
Every shape your buyers already scroll. Hover any piece to see the job it does.
Who runs it
Naval Officer turned marketer.
I started my marketing career inside venture-backed startups, working under Chris DeWolfe and Paul Bettner on their new ventures. They taught me to measure by growth, not vanity metrics. Since then I have:
- Produced more than 50 million combined views and impressions
- Built more than 100,000 combined followers across owned and managed channels
- Directed remote and live productions for companies like Arbitrum, OpenSea, and Koin Games
Now I bring that same operating experience to the media operation I run for you.
The guarantee
At least 20 publish-ready pieces, every cycle.
We guarantee at least 20 publish-ready pieces from each monthly production cycle.
If our planning, production, or direction does not capture enough usable material, we provide one additional remote recording at no cost and finish the remaining pieces.
We do not guarantee views, leads, or revenue. Those depend on your offer and your market, and nobody honest guarantees them.
FAQ
The usual questions.
Do I need to already record content?
What happens during the 90-minute session?
What do I get each month?
What is the guarantee?
Who is this for?
Do you guarantee views or leads?
See if it fits your business.
Book a call. We will learn about your business, show you how we would plan your first session, and make sure we can confidently deliver the 20 pieces before we work together.
Book a call → No pitch either way.