Where the creator economy meets the AI wave

Automate the bookends. Keep the story human.

We help creators make more by putting AI on both ends of the work: pre-production and post-production. The part in the middle is your story. You should be the one telling it.

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The whole library

ToolAsset studioOpen source

Brand Foundry

Templates your AI agents fill. Branded images, carousels and video, made on your machine and kept in your library.

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ToolReference

The Creator Stack

127 AI tools across pre-production, production, post-production and your website, plus what is hot this month. Add the ones you want and build your own stack.

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CourseVideo course · 39 lessons

Learn to Run Your Own Media Department

Thirty-nine free lessons: the formats, the team, the software, the equipment, and running it all with AI agents.

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Brand FoundryThe course
CourseVideo courseComing soon

The Brand Foundry course

Set up your brand, make your first template with AI, and drive it from your agent. Get it first when it is ready.

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WatchYouTube

Watch how Payton did 400 posts in a week

Hundreds of posts across every platform in seven days, with no team. What happened, and the system behind it.

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TouchpointsThe 83 percent you are not in
ArticleThe Oxy Matrix

Only 17 percent of buying time is spent with sellers

It takes 8 to 12 touches to warm a lead. Almost nobody talks about what each touch is worth.

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Awareness, attention, retentionThree layers. One unit: time.
ArticleThe Oxy Matrix

Seconds, minutes, hours

Trust is not a feeling your buyer decides to have. It is chemistry you either trigger or you do not.

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The Oxy MatrixKnown, and looked up to
ArticleThe Oxy Matrix

The Oxy Matrix

Intimacy sells. Real intimacy destroys the sale. Trust is not one axis. It is two.

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The content ladderOne loop. Four rungs.
ArticleMedia Operations

You do not need the whole stack. You need the right first move.

The content ladder: one flagship loop, cut four ways, judged by the pipeline instead of the view count.

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Principles of TribeAudience vs tribe
ArticlePrinciples of Tribe

21 Principles of Building a Tribe

An audience receives. A community contributes. The field-tested rules for the deepest layer of the funnel.

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DistributionMid clips
ArticleDistribution

The case for the three to seven minute clip

Long enough to carry an argument, short enough to finish. Why it outperforms both the 30 second hook and the full edit for business buyers.

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DistributionAEO and GEO
ArticleDistribution

Writing so the answer engines cite you

Search is no longer ten blue links. What has to be on the page for ChatGPT and Perplexity to name you as the source.

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OperationsOne shoot, one month
ArticleMedia Operations

What one production day should actually produce

A realistic accounting of how much media a single recording supports before quality starts falling off.

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The Oxy MatrixThe Oxy Matrix field guide
DownloadField guide · 20 pagesPDF

The Oxy Matrix field guide

Why buyers decide before the call, the two axes trust runs on, and the build order that earns it. Four parts in one document.

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Community21 Principles of Building a Tribe
DownloadField guide · 32 pagesPDF

21 Principles of Building a Tribe

The field-tested rules for turning an audience into a community that sustains itself: founding culture, status, rituals, leadership, and when to monetize.

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BrandBrand OS intake workbook
DownloadWorkbook · 21 pagesPDF

Brand OS intake workbook

Fill it once. Every brand file gets built from your answers: pillars, ICP, origin story, values, voice and tone. Ends with the AI prompt that generates the files.

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Work with BBM

Rather have us run it for you?

Everything in this library comes from the media operation we run for clients. One 90-minute session a month becomes at least 20 publish-ready pieces. We operate the machine. You buy the output.

Work with BBM