Everything we publish.
Articles, tools, a free course and field guides on making more content with AI and keeping it yours.
Open source
Asset studioBrand Foundry
Templates your AI agents fill. Branded images, carousels and video, made on your machine and kept in your library.
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ReferenceThe Creator Stack
128 AI tools across pre-production, production, post-production and your website, plus what is hot this month. Add the ones you want and build your own stack.
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Video course · 39 lessonsLearn to make content
Thirty-nine free lessons: every format, every platform, the gear, the software, and making it all with AI agents.
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Video courseThe Brand Foundry course
Set up your brand, make your first template with AI, and drive it from your agent. Get it first when it is ready.
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YouTubeWatch how Payton did 400 posts in a week
Hundreds of posts across every platform in seven days, with no team. What happened, and the system behind it.
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The Oxy MatrixOnly 17 percent of buying time is spent with sellers
It takes 8 to 12 touches to warm a lead. Almost nobody talks about what each touch is worth.
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The Oxy MatrixSeconds, minutes, hours
Trust is not a feeling your buyer decides to have. It is chemistry you either trigger or you do not.
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The Oxy MatrixThe Oxy Matrix
Intimacy sells. Real intimacy destroys the sale. Trust is not one axis. It is two.
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Media OperationsYou do not need the whole stack. You need the right first move.
The content ladder: one flagship loop, cut four ways, judged by the pipeline instead of the view count.
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Principles of Tribe21 Principles of Building a Tribe
An audience receives. A community contributes. The field-tested rules for the deepest layer of the funnel.
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DistributionThe case for the three to seven minute clip
Long enough to carry an argument, short enough to finish. Why it outperforms both the 30 second hook and the full edit for business buyers.
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DistributionWriting so the answer engines cite you
Search is no longer ten blue links. What has to be on the page for ChatGPT and Perplexity to name you as the source.
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Media OperationsWhat one production day should actually produce
A realistic accounting of how much media a single recording supports before quality starts falling off.
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Field guide · 20 pagesThe Oxy Matrix field guide
Why buyers decide before the call, the two axes trust runs on, and the build order that earns it. Four parts in one document.
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Field guide · 32 pages21 Principles of Building a Tribe
The field-tested rules for turning an audience into a community that sustains itself: founding culture, status, rituals, leadership, and when to monetize.
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PDF
Workbook · 21 pagesBrand OS intake workbook
Fill it once. Every brand file gets built from your answers: pillars, ICP, origin story, values, voice and tone. Ends with the AI prompt that generates the files.
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Business Based Media
Tell the story only you can tell.
Read how the system works, or have us set it up with you.