Free video course · 39 lessons

Learn to make content.

Every format, every platform, the gear and the software, and how to make all of it with AI agents doing the heavy lifting. Thirty-nine free lessons, taught by Payton.

39lessons
6parts
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BBM · VOL. 3Learn to make content39 lessons
What's inside

Six parts. Start anywhere.

Watch straight through, or open the part you are stuck on.

01 Start hereWhat the course covers and how to get the most out of it.1 lesson
  1. 01Welcome Aboard!
02 Every formatShort form, mid clips, posts, podcasts, live and community: what each one is for and how to make it.12 lessons
  1. 02Why Every Business Needs a Media Arm: Compound Trust Before the Sale by Creating Touchpoints
  2. 03Short Form Video | TikTok, Instagram Reels, and YouTube Shorts
  3. 04Using Organic Posts on Paid Social
  4. 05X (Twitter) and LinkedIn Reply Guying
  5. 06Mid Clips | Horizontal Videos Between 2 and 7 Minutes
  6. 07X and LinkedIn: Short Form and Long Form Posts
  7. 08Podcasts
  8. 09Long Form Format: High Production
  9. 10Live Format
  10. 11Community Format | Circle, Skool, Discord, Telegram
  11. 12How Every Platform Is Different and How to Use Them
  12. 13Media Assembly Method
03 Who does whatThe four jobs behind every piece of content, and the smallest team that can do them.6 lessons
  1. 14Intro to Functions
  2. 15Pre-Production Functions
  3. 16Production Functions
  4. 17Post-Production Functions
  5. 18Media Team Hires Mapped to Functions: Alex Hormozi and the Acquisition.com Media Team
  6. 19Minimum Viable Team Hires and the BBM Media Team
04 The softwareThe editors and apps worth learning, set up so someone else can take over.5 lessons
  1. 20Video Editing Software: Premiere and DaVinci Resolve
  2. 21OBS
  3. 22Graphic Software for Stills, Thumbnails, and More
  4. 23Audio Subscriptions
  5. 24Google Drive Local: Must Have If You Have Editors
05 The gearCameras, audio and light at every budget, and how to use them well.6 lessons
  1. 25Cameras and Lenses
  2. 26Basics of Videography: How to Use Your Camera to Its Fullest
  3. 27Audio Equipment
  4. 28Lighting
  5. 29Studio Examples: Desk | Podcast | Professional
  6. 30Live Production Equipment and Software
06 Make it with agentsPre-production, editing, analytics and capture with AI agents doing the heavy lifting.9 lessons
  1. 31Basics of AI | Vocabulary
  2. 32AI Tools for Media Production
  3. 33AI Production Flow
  4. 34How Alex Hormozi's Editor Makes 300 Ads in a Week
  5. 35Pre-Production Agents
  6. 36How to Edit with Agents
  7. 37Analytics: How to Generate Reports with Agents
  8. 38GHL + Agents = Cheating
  9. 39OPTIONAL: AI Pill a Team Member
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Taught by Payton KaleiwaheaFounder of Business Based Media. 400+ pieces of content in 7 days, solo.
Business Based Media

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